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Award-winning campaigns that move people and metrics.
At E.ON Next, creativity has always been at the heart of how we connect with customers and bring our purpose to life. As Head of Creative, I led the development and delivery of through-the-line campaigns that spanned brand storytelling, sustainability messaging, and customer experience, ensuring that every brief became an opportunity to build connection, distinction, and trust.
These campaigns helped shift perceptions of energy from transactional to emotional. Spotlighting the real people, progress, and actions driving the transition to a more sustainable future.
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Creative bravery, delivered in-house.
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Directed fully integrated brand campaigns across TV, OOH, digital, social and CX
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Led creative squads in collaboration with marketing, commercial and customer experience teams
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Developed messaging frameworks to support purpose storytelling, product benefit, and behavioural action/insight
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Advocated for in-house creative bravery — driving ideas that were human, clear and distinctive in a low interest catagory
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Oversaw campaign development from strategy and concept through to production and execution
Bringing the brand
to life.
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Delivered a national brand campaign focused on the future of sustainable energy, positioning E.ON Next as a positive, progressive force in a crowded market and multiple campaigns thereafter as positioning changed over the past 5 years
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Created behaviour-change campaigns supporting tariff adoption, smart meter installation and energy tech uptake alongside purpose lead campaigns around eco-anxiety, making energy shifts, balancing commercial outcomes with purpose
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Developed a distinctive tone of voice and visual treatment for purpose messaging that translated across broadcast, digital, and CRM channels
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Launched rapid-turn tactical campaigns and mechanisims/toolkits in response to energy market changes, demonstrating in-house agility and alignment to business needs
How we made it work.
We built campaigns from the inside out, working in agile squads to ensure every idea was connected to strategy, data and delivery. By owning the creative process in-house, we were able to move quickly, challenge brief assumptions, and produce work that resonated deeply with our audience. From major campaign platforms to reactive tactical bursts, our approach combined commercial focus with creative clarity.
Increased brand awareness and positive perception during a highly competitive period.
Our brand campaign achieved measurable lifts in awareness and consideration across target segments.
National recognition across multiple awards programmes.
What began as a two-person team evolved into a fully functioning, multidisciplinary agency embedded within the business
Positioned the in-house team as a trusted strategic partner, not just a production resource.
Our work helped elevate the role of creative within the organisation — gaining access to earlier stages of planning and wider business influence.
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