Creative leadership rooted in purpose, process and people.

Currently Head of Creative at E.ON Next

I’m a senior creative leader with a track record of building high-performing in-house agencies and launching brands from the ground up. I specialise in turning creative functions into strategic brand partners — delivering award-winning work, operational clarity, and strong creative cultures.

At E.ON Next, I built the in-house agency and brand from scratch. What began as a blank slate has become a fully-fledged creative team of 27 — spanning design, copy, animation, art direction and production. Together, we’ve created the entire brand ecosystem, launched national campaigns, and delivered everything from ATL to customer journeys.

Beyond the work itself, I’ve developed the agency’s full operational model — including workflow systems, brand governance and process design. By embedding tools like Asana and Frontify, we’ve scaled output, improved quality, and delivered tangible cost savings through in-house delivery.

My creative philosophy is grounded in collaboration, clarity and courage. I believe great teams make great work — and I love building the environment, structure and culture that lets creativity thrive inside big, complex organisations.

What I'm known for.

Building and scaling in-house creative teams
Leading brand strategy and campaign direction
Developing creative processes and governance models
Delivering through-the-line work at pace and with purpose
Creating empowered, positive and ambitious creative cultures

Before E.ON Next.

Before stepping into in-house leadership, I held senior creative and brand roles across medical, aviation, hospitality. start up, editorial and ecommere. That breadth of experience gave me a strong foundation in meaningful storytelling, brand systems and user experience — and a belief that creativity should always be in service of something bigger.

What’s Next?

I’m now looking for my next senior creative leadership opportunity — where I can build, lead and shape creative teams that deliver real brand and business impact.

Whether that’s inside a challenger brand, a bold transformation story or a new in-house agency model, I’m open to what’s next.

Let’s connect.

If you’re looking for a Head of Creative who can build from the ground up, lead with purpose, and help your brand make its mark — I’d love to hear from you.

Creative leadership rooted in purpose, process and people.

What I'm known for.

Building and scaling in-house creative teams

Leading brand strategy and campaign direction

Developing creative processes and governance models

Delivering through-the-line work at pace and with purpose

Creating empowered, positive and ambitious creative cultures

Before E.ON Next.

What’s Next?

I’m now looking for my next senior creative leadership opportunity — where I can build, lead and shape creative teams that deliver real brand and business impact. Whether that’s inside a challenger brand, a bold transformation story or a new in-house agency model, I’m open to what’s next.

Let’s connect.

If you’re looking for a Head of Creative who can build from the ground up, lead with purpose, and help your brand make its mark — I’d love to hear from you.